A new dessert parlour has opened today on Abingdon High Street.
Love Desserts already has cafes in Bicester, Banbury and Hayes in Middlesex, and started serving customers at the new shop at about 11am.
"It's been busy so far - we must have had about 80 or 90 customers in the first couple of hours," said manager Shahrooz Saleem.
READ MORE: Drug driver avoids disqualification after eating cakes
"This is our latest shop and we are offering discounts until Sunday."
(Image: Andy Ffrench) The new business is serving serving gelatos, cakes, waffles, milkshakes and donuts.
The Love Desserts website says: "At our dessert shop, we believe that desserts are not just a treat, but a source of pure joy.
"Our desserts are made with the finest ingredients and the utmost care, ensuring that every bite is a moment of bliss.
READ MORE: Beer festival takes on marathon theme
"From our fluffy donuts and decadent cheesecakes to our creamy milkshakes and refreshing smoothies, every item on our menu is designed to delight your senses and lift your spirits.
(Image: Andy Ffrench) "Whether you’re in the mood for a classic scoop of ice cream or an adventurous gelato flavour, we’ve got something for everyone.
"Our warm and welcoming atmosphere is the perfect place to relax and indulge in the simple pleasures of life. So come on in and discover the taste of pure joy with our desserts."
There is also a new ice cream parlour due to open just around the corner in Bath Street.
The Ice Cream Cafe will serve ice cream, waffles, pancakes and milkshakes.
Santino's Grill, a new burger bar, is to open alongside it, and one of the owners of both businesses said earlier this month they would both be open soon.
In February, Abbey Fresh Food, selling fruit and vegetables, bread and meat opened in the large retail unit in the High Street previously occupied by Abingdon Sports.
Help support trusted local news
Sign up for a digital subscription now: oxfordmail.co.uk/subscribe
As a digital subscriber you will get:
- Unlimited access to the Oxford Mail website
- Advert-light access
- Reader rewards
- Full access to our app
About the author
Andy is the Trade and Tourism reporter for the Oxford Mail and you can sign up to his newsletters for free here.
He joined the team more than 20 years ago and he covers community news across Oxfordshire.
His Trade and Tourism newsletter is released every Saturday morning.
You can also read his weekly Traffic and Transport newsletter.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here