The police and crime commissioner for the Thames Valley has urged four major retailers to stop selling e-scooters.
Matthew Barber penned letters to Argos, Currys, Decathlon, and Halfords.
In his letter, Mr Barber said: "The use of privately owned e-scooters in public places is currently illegal.
"E-scooters are classed as motor vehicles, requiring insurance, which is currently not available.
"I know that you are aware of this fact, as you include a disclaimer on your website, yet you continue to offer these products for sale."
He acknowledged the legality of e-scooter sales as they can be used on private land, but questioned the impact on public safety and whether it was "responsible" to sell the products.
He continued: "Encouraging the use of these vehicles leads to uninsured, unlicensed riders on our roads, often without any safety equipment such as helmets.
"Approved e-scooter pilots only operate in limited areas, provide insurance, and require a driving licence.
"Despite your disclaimer, you are well aware that the vast majority of these products sold in your stores and online will be used illegally.
"This is not just a technical point of law, but also one of risk to your customers and the wider public."
Mr Barber asked the retailers to consider their responsibility beyond the "bureaucratic nicety" of a disclaimer.
He concluded: "I would ask if you would be content for your children to ride an e-scooter illegally, potentially putting themselves and others at risk and urge you to reconsider your position."
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